The Truth About Guaranteed Rental Returns (GRR) in Malaysia: Why You Should Think Twice Before Buying That “Promised Income” Property


Guaranteed Rental Return (GRR) schemes in Malaysia may sound attractive, but they often hide costly risks. Here’s how to spot a genuine property investment opportunity in Kuala Lumpur or Johor Bahru.

When buying a property in Malaysia, especially one marketed as an investment, you’ve probably come across the magic word GRR. It’s an offer that sounds almost too good to be true: “Buy this unit, and we’ll guarantee you X% rental yield for the next few years.”

At first glance, GRR looks like an investor’s dream: predictable income, hassle-free management, and peace of mind. But in reality, this “guarantee” often hides deeper financial risks that can cost you more than you think.

Let’s break down what GRR really means and why you should be careful when evaluating property investments in Kuala Lumpur, Johor Bahru, or anywhere else in Malaysia.

What Exactly Is GRR?

A GRR scheme is when a property developer/agent promises a fixed rental income for a certain period (usually two to five years) after you purchase the property.

For example:

“We’ll guarantee you 6% rental returns annually for three years.”

It sounds like easy money. But in most cases, that “guarantee” comes from your own money. Developers often inflate the property’s selling price to include the cost of paying those returns later. In other words, you’re pre-paying your own rental income without realising it.

It’s like lending someone RM100,000, then having them pay you back slowly with your own cash and calling it “profit”.

The Problem with GRR: When It’s the Only Selling Point

If the main thing a developer promotes is the Guaranteed Rental Return, that’s a warning sign.

Why? Because good properties don’t need GRR to sell. Developments in strong, in-demand areas, like near universities, offices, tourist attractions, or transport hubs, can attract tenants naturally and earn stable rental income without any guarantees.

If the developer spends more time promoting the GRR instead of the property’s location, amenities, or surrounding rental demand, it usually means the project is in a weak or oversupplied market.

Location and price determines Whether GRR Works or Fails

A GRR scheme only works if the property is in a location with real rental demand. For example a GRR can work when the location has all 3 of the following :

  • Near universities or colleges with vibrant commercials : easier to rent room-by-room to students.
  • Near business districts or commercial hubs: attracts working professionals.
  • Near tourist or entertainment areas: ideal for short-term rentals like Airbnb.
  • The most important consideration is the property is purchased at fair price : Property is priced fairly to median prices in the area. 

If your property doesn’t tick all of these boxes, ask yourself what will happen after the guaranteed rental period ends.

In many cases, investors discover that the promised returns were only sustainable during the GRR period. Once it expires, the property’s true rental value becomes clear—often much lower than expected in some cases drop by over 50%. 

Case in Point: Genting Highlands and Cyberjaya

These two areas highlight the pitfalls of buying purely for GRR.

Genting Highlands properties depend heavily on tourism, which can be unpredictable. When tourist numbers drop, short-term rentals like Airbnb struggle. Many units sit vacant for months outside peak seasons.

Cyberjaya, once hyped as Malaysia’s education hub, has suffered from oversupply and inconsistent rental demand. Developers still use GRR to attract investors, but when the guarantee ends, many owners are left competing in a soft market with falling rental yields.

What You Should Really Look For

In general, one should just simply avoid any properties that sells based on GRR. The best properties, will have multiple rental options to get breakeven rentals VS instalments. So instead of Before buying any GRR property in Malaysia, ask yourself:

  1. Can it rent out fully or room-by-room?
    Flexibility matters. The more rental strategies you can use, the safer your investment.
  2. Is it Airbnb-friendly?
    Short-term rentals can boost cash flow, especially in city centres or tourist areas.
  3. Does the area have genuine, sustainable demand for long term rental?
    Check whether there are universities, offices, shopping centres, or public transport nearby.

If the answer to these is “no”, then even the best GRR offer won’t protect you once the guarantee ends.

In a Nutshell

Rental Returns should be a bonus, not the main reason to buy a property.

If your property can perform well through normal rentals, whether fully, room-by-room, or as an Airbnb, then GRR can be an extra perk. But if the investment only makes sense because of the GRR promise, it’s likely a bad deal in the long run.

Always analyse the location, real rental demand, and exit strategy before committing.

At the end of the day, smart investors don’t buy marketing promises. They buy performance.

Looking to assess whether your next property investment is truly profitable? Reach out to FAR Capital today.

Our experts can help you find real-performing properties in Kuala Lumpur, Johor Bahru, and across Malaysia that deliver sustainable, long-term rental returns, without relying on guarantees.

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